French publisher Ubisoft is hoping to attract more PC gamers with an expanded offering to its subscription service.
Speaking to GI.biz, the company’s director of subscription Philippe Tremblay said that the company saw “opportunity” in this space. The exec said that the subscription space had seen huge growth in recent years, especially on console.
Ubisoft+ for PC now includes Ubisoft+ Classic, which opens up a back catalogue of titles for players.
“I don’t have a crystal ball, but when you look at the different subscription services that are out there, we’ve had a rapid expansion over the last couple of years, but it’s still relatively small compared to the other models,” he said.
“We’re seeing expansion on console as the likes of PlayStation and Xbox bring new people in. On PC, from a Ubisoft standpoint, it’s already been great, but we are looking to reach out more on PC, so we see opportunity there.
“One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don’t lose your progress. If you resume your game at another time, your progress file is still there. That’s not been deleted. You don’t lose what you’ve built in the game or your engagement with the game. So it’s about feeling comfortable with not owning your game.
“I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you’ll be able to access them when you feel like. That’s reassuring.
“Streaming is also a thing that works really well with subscription. So you pay when you need it, as opposed to paying all the time.”
